Fu Fruit has been local deep ploughing for 50 years, taking the beautiful island of Taiwan as its home port, and striving to take root in this land. Just like parents love and want to protect their children, now it is the children turns to protect this land with a heart of gratitude. This is our intention which also has always been the origin of our business.
How to allow farmers to obtain the most secure supply platform has always been the way of operation of Chairman Qiu. He has been a child of a farmer since he was a child and started from scratch, so he is very aware of the farmers voice in the production area. Whether it is to solve the long-term problem of imbalance between production and sales, or to improve the production skills of farmers, it has always been the driving force behind his long-term commitment to the operation of the production area. In the spirit of the chairman's business philosophy, Fu Fruit has always been protecting the hard-working farmers on the front line by "taking from the society and using it for the society", which is also the direction of our continuous efforts.
How to allow farmers to obtain the most secure supply platform has always been the way of operation of Chairman Qiu. He has been a child of a farmer since he was a child and started from scratch, so he is very aware of the farmers voice in the production area. Whether it is to solve the long-term problem of imbalance between production and sales, or to improve the production skills of farmers, it has always been the driving force behind his long-term commitment to the operation of the production area. In the spirit of the chairman's business philosophy, Fu Fruit has always been protecting the hard-working farmers on the front line by "taking from the society and using it for the society", which is also the direction of our continuous efforts.
與「環境共存，永續發展」目標為前提，福和生鮮致力於遵守聯合國發佈17項永續發展目標(SDGS)，在生產及銷售上不斷精進，就是希望打造一個與社會、環境相互結合的友善企業，讓企業不再是社會環境的破壞者，因此在土城廠的建立之初，我們以也以綠能產業建構為目標，積極導入相關綠能設備及設計，呼應世界綠能產業的潮流。
「夥伴同仁就是企業最重要的資產」這句話一直都是福和生鮮最重要的企業經營方針。在這樣的經營方針下，我們不斷提升相關的員工福利，妥善積極照顧每一位同仁，並不斷鼓勵他們向上學習，提升自我的競爭優勢，讓夥伴們不但可以在所在之處發光發亮，更創造自己勝利價值。
福和生鮮成就來自於大家共同的努力，我們也會繼續秉持守護台灣、愛護台灣的精神，持續朝向幸福企業繼續邁進。